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Institute blog
When our amygdala gets hijacked, we are robbed of our flexibility, our sense of humour and our ability to deal with the unknown.
One of the reasons that games are so popular is that they've mastered the art of engagement by tapping into how the human mind works more than any other medium.
It comes down to a very simple thing. This quote by Ralph Waldo Emerson says it all - "The only way to have a friend is to be one."
Neuromarketing can be defined as the application of neuroscience methods to analyse & understand human behaviour in relation to markets & marketing behaviour.
The concept of ‘strategy’ is a funny one in organisations. It has a connotation of importance, forward thinking, and even a dash of glamour.
The human brain is extremely complex and this complexity mirrors itself in the nature of human relationships, especially when it comes to love.
Neuroscience might just be a rational person’s defence against engaging with their emotions.
Art education assists the brain in rewiring itself, creating new connections between neurons. Without it, this rewiring would probably be limited.
Our brains process many thoughts and bits of information per minute. The question is how long do we ruminate over the same thoughts.
Some neuroscientists believe that this default network is responsible for day dreaming, which is fundamental in the creative process.
Assigning a topic to be researched and create a presentation on a new topic is also a very effective way to learn and retain information.
The amygdala has connections with areas in the prefrontal cortex which is associated with working memory.
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