Think Design – With the Brain in Mind

Think Design – With the Brain in Mind

Last Friday, I attended the 'How to Apply' Symposium at Billy Blue College of Design. The purpose of this Symposium was to bring together design educators, industry, and business to share, exchange, and challenge ideas relating to contemporary design practice, across all design disciplines and the education of young designers.

The event was a mix of panel discussions and presentations, all of them really fascinating. As Jess Scully, the last speaker of the day described it:

A great initiative from Billy Blue, an annual opportunity to discuss the future of design, what we should be teaching tomorrow’s designers and how we can bring Art to business and business to Art…

The day finished with the launch of the 2010 volume of BBetween, a designed magazine produced by the College under the coordination of Leanne Rule.

The full version of the book will be available to purchase at Borders, independent stores, news agencies, and gallery bookstores. This magazine is the huge collaborative effort of many writers and collectors. I was invited to contribute with an article called “Think Design – With the Brain in Mind.



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About the Author

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Silvia Damiano

Founder & CEO - About my Brain Institute

Award-winning leadership expert, scientist, educator, author, filmmaker, speaker, coach and creator of the i4 Neuroleader™ Model & Methodology.

Silvia Damiano’s scientific background and deep curiosity about the human brain led her into years of research exploring how people actually think, decide and act, not in theory, but in the moments where it counts.

Silvia's work sits at the intersection of neuroscience and human behaviour, focused on what happens under pressure, in relationships and through change. Over time, this evolved into a clear direction, helping people understand themselves with enough precision to lead, adapt and move forward with intention.

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