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Insights on leadership, human behaviour and the forces shaping how we live and work.
Institute blog
Neuromarketing can be defined as the application of neuroscience methods to analyse & understand human behaviour in relation to markets & marketing behaviour.
The concept of ‘strategy’ is a funny one in organisations. It has a connotation of importance, forward thinking, and even a dash of glamour.
Change in technology, communities, organisations and your own personal environment is running at a phenomenal rate.
The human brain is extremely complex and this complexity mirrors itself in the nature of human relationships, especially when it comes to love.
While taking a few days rest south of Cairns – Mission Beach to be exact – I met artist Sal Badcock, who was born in Tasmania.
Neuroscience might just be a rational person’s defence against engaging with their emotions.
Art education assists the brain in rewiring itself, creating new connections between neurons. Without it, this rewiring would probably be limited.
Our brains process many thoughts and bits of information per minute. The question is how long do we ruminate over the same thoughts.
Some neuroscientists believe that this default network is responsible for day dreaming, which is fundamental in the creative process.
Assigning a topic to be researched and create a presentation on a new topic is also a very effective way to learn and retain information.
The amygdala has connections with areas in the prefrontal cortex which is associated with working memory.
Learning about emotions is essential for anyone who wants to be a great leader.
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