Everyone imagines during the day, and it’s possible to use this imagination to problem solve and come up with new innovations and strategies. The same neural pathways are activated when the real event is experienced or when it is imagined. Learning to harness this enormous power will increase imagination, in turn creating a more effective leader ready to function in what we call the Imagination Age.

The brain isn’t necessarily resting when imagination is active. Instead, the brain accesses the default mode network, also known as the imagination network. The mind is always busy constructing new pictures and symbols. When the default mode network is accessed, the brain gets a reprieve from the bustling routine of a normal day. The default network is active when someone thinks about the past, imagines the future, or considers possible social situations.

This network is disrupted in individuals affected by conditions such as Alzheimer’s disease, autism, and schizophrenia. Imaging studies indicate that the main areas of this network include the medial prefrontal cortex and the posterior cingulate cortex, but many other parts of the brain also show activity when the brain imagines.1

Imagination Makes The World Go Round

As neuroscience continues to improve our understanding of the default mode network (DMN), we will unravel the mechanisms of accessing stored knowledge, assembling information into new patterns, and visualising how these patterns might play out in different situations.

Daydreaming, or allowing the mind to drift, gives us access to the default network, and 93% of people surveyed believed that leaders should encourage imagination or innovation would decline. But, 55% of those surveyed felt that they no longer had the same capacity to imagine as they did in childhood.2

Every block of stone has a statue inside it and it is the task of the sculptor to discover it.


Accessing The Dmn To Improve Imagination 

Children are imaginative all day long, but as adults, we seem to think that we lose this ability. Perhaps it is the daily grind, or business, or a loss of innocence that contributes to this decline. Whatever the case, leaders can improve imagination and give their brains time to recharge.

Finding the statue inside the stone is the same as finding a novel solution for a problem in the office. Consider these tips to open the imagination to new perspectives.

  1. Know that nothing is impossible. Leonardo da Vinci is famous for many inventions, and he dreamed of soaring in the clouds. He looked to nature for inspiration, and while his notions were deemed grandiose at the time, now we have humans in space and we have stepped foot on the moon.
  2. Pick up a book and read. Science and science fiction are long-time bedfellows. Each borrows from the other, leading to expanded vision and innovative ideas. Science fiction stories have influenced a wide range of subjects, including education, biology, neuroscience, and theology.
  3. Recognise that imagination is a talent. Space X and Tesla are examples of how a person’s creativity and imagination can change the world. Imagination is certainly a talent, but it’s a talent that is innate in all humans. To add imagination to the leadership toolbox, we must create the conditions and mindset needed to allow it to emerge.
  4. Give yourself time to daydream.3 The brain is about 2% of the body’s total mass, but a brain at rest uses 20% of the body’s metabolic energy. To increase cognitive ability, it’s important to free up the mind from chronic thinking. Giving the brain a rest by daydreaming will allow dreams that no one else can imagine, and then these dreams can become reality.

Innovation is critical for any business, and when leaders value imagination they create the conditions for innovation to flourish. Everyone has various talents and strengths, and every encounter gives the brain the opportunity to rewire and create new connections. Giving the mind time to wander, to imagine, and to ponder allows us to mentally form new concepts and ideas.


  1. Buckner RL, Andrews-Hanna JR, Schacter DL. The Brain’s Default Network: Anatomy, Function, Relevance to Disease. Ann. NY. Acad. Sci. 2008;1124, 1-38. doi: 10.1196/annals.1440.011. Available: http://www.nslc.wustl.edu/courses/Bio3411/woolsey/Readings/Lecture11/Buckner%20et%20al%202008.pdf
  2. McLennan K. Building Leaders for the Imagination Age: The Case for the i4 Neuroleader Model. About my Brain Institute. 2016;1. [White Paper].
  3. Ram K. The Heart of Co-Creation. About my Brain Institute. 2017. Available at: https://blog.aboutmybrain.com/the-heart-of-co-creation
Originally posted on: 25 October 2018
Last updated on: 12 April 2024

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Silvia Damiano

Silvia Damiano

Founder & CEO
About my Brain Institute

Scientist, educator, author, speaker, coach, award-winning leadership specialist, filmmaker and creator of the i4 Neuroleader Model & Methodology.

Silvia's scientific background and curiosity about the human brain led her to a decade long journey of research into optimal brain functioning and the application of neuroscience in leadership and daily life. Her past and current roles have uniquely prepared her for the current undertaking, that of leadership activist & change agent.

Silvia Damiano founded The About my Brain Institute in 2009, with the purpose of democratising leadership & neuroscience. She has a passionately held belief, that leaders in our 21st century global economy and their organisations must radically change long-held ideas of what constitutes effective leadership

In her ground-breaking books ‘Leadership is Upside Down’, ‘Brain-Friendly Leadership’ and the 2018 documentary ‘Make Me A Leader’, Silvia provides both compelling evidence and explores the importance of leadership in our personal and professional lives and what it takes to develop the human behind the leader.

Silvia has worked in different countries, across many industries, helping teams and organisations improve business performance. Silvia’s clients have described her as a passionate, dynamic, a highly experienced speaker and master facilitator on the topics of Emotional Intelligence, Cultural Change, Neuroleadership & Engagement.

Silvia is passionate about leaving a legacy of well-rounded leaders who can act and decide in a way that better serves humanity. Her clients include Microsoft, Australian Stock Exchange, NSW Government, VISA, Fuji Xerox and Manpower amongst many other global companies.

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