Humans are inquisitive by nature. Most of us cannot resist a quick peek at whatever commotion is going on around us, or we sneak a glance at our phone if it pings quietly during a meeting. Nurturing this curiosity will create the conditions for innovation and help us handle the uncertainty and fear of the unknown.

Curiosity is the thirst for knowledge and the desire to learn and explore. Everyone knows the expression “curiosity killed the cat”, but we don’t typically associate curiosity with the business world. The old ways of thinking did not value curiosity as a source of profit, and indeed, curiosity was probably stifled by set routines and regulations.

Be like Curious George, start with a question and look under the yellow hat to find what’s there.

James Collins

What Exactly Is Curiosity?

The notion of curiosity is well known, but it is a bit more difficult to quantify what curiosity means. The biological functions and mechanisms are poorly understood, although neuroscience has turned its gaze to understanding the neural processes of curiosity.

Many animals exhibit some form of curiosity, even very rudimentary organisms such as the microscopic roundworm C.elegans. We understand curiosity to be the gap between what we know and what we seek to understand. Researchers believe that curiosity may activate various learning centers in the brain.1

Using functional magnetic resonance imaging, scientists examined how curiosity influenced memory. Participants in the immediate and delayed studies showed improvement for memory when they were curious about the information. Activity was seen between the midbrain and hippocampus, and the neurotransmitter dopamine likely played an important role.2 Dopamine is known as a “reward” transmitter, helping to make new discoveries and solve problems.

How Can You Rekindle Or Boost Your Curiosity? 

It’s never too late to learn new information, and indulging your curiosity is healthy for your mind and body. If you feel a little lackluster, consider these tips to boost your curiosity.

  1. Instead of indulging fears of the unknown, be curious. It’s easy to be overwhelmed when you think about the future and all the unknown possibilities. The limbic part of the brain can quickly lead us down a darker path, allowing fear rather than logic to dictate our actions.  
  2. Find your own truths. Today’s political climate is highly charged almost everywhere in the world. As great as technology can be, it can also be used to mislead and outright lie to the masses. Being curious and learning how to do research for yourself can help decipher the truth.
  3. Rekindle that sense of wonder. Curiosity should not be considered a relic of childhood. Instead, we should encourage others to answer the unknown questions percolating in their minds.
  4. Update your old way of doing things. To thrive in the Imagination Age, leaders must create the conditions for innovation and creativity. Sometimes you have to force yourself out of your comfort zone to experience new thoughts and ideas.

By supporting the natural eagerness to learn, leaders can create a culture of experimentation and growth. We can learn to use our brains in extraordinary ways, and nurturing curiosity is step one of this process. Embrace the unknown and foster a sense of wonder and delight in those around you.


1. Kidd C, Hayden BY. The psychology and neuroscience of curiosity. Neuron. 2015;88(3):449-460. doi:10.1016/j.neuron.2015.09.010.
2.Gruber MJ, Gelman BD, Ranganath C. States of curiosity modulate hippocampus-dependent learning via the dopaminergic circuit.Neuron. 2014;84(2):486-496. doi:10.1016/j.neuron.2014.08.060.

Originally posted on: 15 January 2019
Last updated on: 25 May 2024

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Silvia Damiano

Silvia Damiano

Founder & CEO
About my Brain Institute

Scientist, educator, author, speaker, coach, award-winning leadership specialist, filmmaker and creator of the i4 Neuroleader Model & Methodology.

Silvia's scientific background and curiosity about the human brain led her to a decade long journey of research into optimal brain functioning and the application of neuroscience in leadership and daily life. Her past and current roles have uniquely prepared her for the current undertaking, that of leadership activist & change agent.

Silvia Damiano founded The About my Brain Institute in 2009, with the purpose of democratising leadership & neuroscience. She has a passionately held belief, that leaders in our 21st century global economy and their organisations must radically change long-held ideas of what constitutes effective leadership

In her ground-breaking books ‘Leadership is Upside Down’, ‘Brain-Friendly Leadership’ and the 2018 documentary ‘Make Me A Leader’, Silvia provides both compelling evidence and explores the importance of leadership in our personal and professional lives and what it takes to develop the human behind the leader.

Silvia has worked in different countries, across many industries, helping teams and organisations improve business performance. Silvia’s clients have described her as a passionate, dynamic, a highly experienced speaker and master facilitator on the topics of Emotional Intelligence, Cultural Change, Neuroleadership & Engagement.

Silvia is passionate about leaving a legacy of well-rounded leaders who can act and decide in a way that better serves humanity. Her clients include Microsoft, Australian Stock Exchange, NSW Government, VISA, Fuji Xerox and Manpower amongst many other global companies.

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