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The Annual meeting of the World Economic Forum in Davos from January 21 to 24 has been quite different to the one held in 2019. It has been much more inspiring and also a call to action. Search for Responsible Leadership for a Multidimensional Capitalism (which serves not only shareholders, but also customers, employees and society as a whole), a Davos Double Decalogue has emerged. We can summarise the intense activity of more than 450 speakers and debates conducted by thousands of political, business and social leaders in this double decalogue:
In 2020, ten opposing themes: Trump and Greta, Antonio Guterrres and Prince Charles, Trees and UpLink, Zahadi and Ivanka, Harari and Pichai, Jonas Prising and Bob Moritz, Wadler and will.i.am, Benioff and Rometty, Merkel and Grag Clarck, Al Gore and Mazzucato.
We could establish a common denominator in these 10 x 2 issues of Davos 2020: Modelling and Scientific Measurement of Leadership, to avoid complacency and alarmism, to measure the important, to prioritise valuable initiatives, to dialogue more and better, to lead really multidimensional leadership (attentive to customers, employees, shareholders and society as a whole).
If you don't measure, you don't get. If you do it subjectively, the results will be biased. Without a proper ‘Leadership Model’, the profitability of capability development initiatives will be close to zero.
President for Europe
About my Brain Institute
Juan Carlos is an economist, an international leadership and talent expert as well as a prolific writer, author of 51 books. He is also the Honorary President for the Spanish Coaching Association and President of the European Institute of Diversity for Spain. He has received many awards including the Human Leader and the LIDEREX Award for Leadership Excellence.
In addition, Cubeiro is member of the advisory council of Human Age Institute, the largest Spanish Talent initiative, promoted by ManpowerGroup and supported by over 1000 companies. For 33 years, he has headed strategic consulting projects in Leadership, Executive Coaching and Career Management for thousands of companies and is considered the Coach with the largest number of CEOs in Spain.
From Shanghai to Chicago, he is a well known International speaker, with lectures in Johannesburg, Paris, London, Brussels, Berlin, Rome or Tel Aviv as well as Buenos Aires, Cartagena de Indias, Santiago de Chile, Caracas, Quito, Guayaquil or Mexico City.
His books have focused on leadership and management, including some best-sellers translated to several languages such as ‘The Feeling of Fluidity’ (‘Sensación de Fluidez’), ‘The Guardiola Leadership’ (‘Liderazgo Guardiola’), ‘Why you do need a coach’ (‘Por qué necesitas un coach’), ‘Innovative Leadership for Dummies’ (‘Liderazgo Innovador para Dummies’) or ‘Zidane’s Leadership’ (‘Liderazgo Zidane’).
He is also a prolific writer of prologues and hundreds of articles for the main Spanish headlines. Among the many awards he has received are ‘The Humanist Leader Award’ and ‘Leader of Excellence’ (Bogotá, Colombia).