- All Categories
- i4 Neuroleader Methodology
I have been reading Your Money and Your Brain. Why we make bad decisions and how to avoid it according to neuroeconomics, by Pedro Bermejo (neurologist, doctor in neuroscience, and master in behavioral biology) and Ricardo Izquierdo (consultant, master in computer security).
Pedro and Ricardo are co-founders and president and vice president, respectively, of the Spanish Association of Neuroeconomics.
The authors divide the text into twelve chapters:
These Stories on Brain Health & Wellbeing
President for Europe
About my Brain Institute
Juan Carlos is an economist, an international leadership and talent expert as well as a prolific writer, author of 51 books. He is also the Honorary President for the Spanish Coaching Association and President of the European Institute of Diversity for Spain. He has received many awards including the Human Leader and the LIDEREX Award for Leadership Excellence.
In addition, Cubeiro is member of the advisory council of Human Age Institute, the largest Spanish Talent initiative, promoted by ManpowerGroup and supported by over 1000 companies. For 33 years, he has headed strategic consulting projects in Leadership, Executive Coaching and Career Management for thousands of companies and is considered the Coach with the largest number of CEOs in Spain.
From Shanghai to Chicago, he is a well known International speaker, with lectures in Johannesburg, Paris, London, Brussels, Berlin, Rome or Tel Aviv as well as Buenos Aires, Cartagena de Indias, Santiago de Chile, Caracas, Quito, Guayaquil or Mexico City.
His books have focused on leadership and management, including some best-sellers translated to several languages such as ‘The Feeling of Fluidity’ (‘Sensación de Fluidez’), ‘The Guardiola Leadership’ (‘Liderazgo Guardiola’), ‘Why you do need a coach’ (‘Por qué necesitas un coach’), ‘Innovative Leadership for Dummies’ (‘Liderazgo Innovador para Dummies’) or ‘Zidane’s Leadership’ (‘Liderazgo Zidane’).
He is also a prolific writer of prologues and hundreds of articles for the main Spanish headlines. Among the many awards he has received are ‘The Humanist Leader Award’ and ‘Leader of Excellence’ (Bogotá, Colombia).
Monday to Friday
9:00am - 5:00pm (AEST)
We reply within 48 hours!
No Comments Yet
Let us know what you think