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- i4 Neuroleader Methodology
Is it realistic to expect an Olympic athlete to excel without a great coach? Why is it realistic, then, to expect people and teams to be high-performing without a coach? Many businesses are looking to automation to increase profit, but the reality is that A.I. cannot readily replace the creativity and passion of human beings.
Coaching is an essential tool that can nurture creativity and all the emotions that make us human. Instead of being spurned in favour of the bottom line, coaching should be valued by corporations to help people through times of stress and change.
The emergence of brain science is generating a new breed of coaches—the neuro coaches. Neuro coaches can help leaders become aware of their brains and reactions, elevating the quality of strategic thinking, innovation and well-being in the business world.
The traditional method of coaching which has been so useful to many is now taking a new twist, or maybe it’s a turn. As more consultants and coaches jump onto the neuro coaching wagon, you may be wondering what to do next if you are a coach or perhaps a business leader.
What’s more important, I would suggest, is to find out how to incorporate neuro coaching in your day to day interactions with others, whether this is your profession or simply a method you use to guide someone towards success.
Through my years of research and personal experience, I have learned how important the brain is in the decision-making process, in regulating our emotions and even in creating long-lasting relationships.
Because of this, I have stopped evaluating (and judging) people’s behaviours, particularly when they do things opposite to what they committed to do in the coaching session. I now consider their brains and how this may have an impact on what they end up doing.
Undoubtedly, a good coaching process led by a coach with skill and experience can help us become unstuck when the stresses or the pressures of today’s living prevent us from advancing in our life journeys.
However, when we can truly understand how the brain works in more depth and the neurophysiological reasons to a highly integrated and performing brain, everything changes. In one of my blog posts called ‘Boosting Performance through Better Brain and Body Integration’, I explain why we need to achieve integration to improve our performance at work and in life. This post can be a good starting point on this topic.
During the neuro coaching sessions I usually conduct, I have noticed that most leaders tend to think that their brains are functioning well and they convince themselves that they are operating at their best. They don’t realise that this may not necessarily be the case. Nobody is to blame because we have not learnt this new knowledge anywhere. It is only now becoming more common, and the mission we have at the is to make this knowledge available to others.
In my coaching practice, I have had the privilege to see people’s assessment results and several other brain measures, which are very useful to drive the point home.
This also allows me to see that not all brains are operating at the same level. With the right strategies (tailored individually to a person), brain function can be improved significantly if the client is able to realise the impact that a high-performance mind has on leadership behaviour, or behaviour in general.
Throughout our lives, most of us will experience suboptimal brain functioning for one reason or another. This may lead to a myriad of different behaviours, such as distraction, lack of focus, poor empathy, procrastination, obsession for control or perfectionism, anxiety, memory deficiency, sluggishness in thinking and so on.
I understand these effects all too well, as I suffered an intense period of depression in 2008. My brain was simply not working as effectively as usual.
Neuro coaching techniques, which include using the right tools and having the right conversations with clients, can help people understand their brains better. Give people the knowledge so they can benefit from the power of neuroplasticity, which is about creating new connections in the brain. This understanding can improve how people live—both at work and in their personal lives.
Enhance your coaching expertise for this new era, and make the leap into the Imagination Age. To become the best in their field, Olympic athletes seek experts who can give them a ‘competitive edge’ that will help them win.
To stay at the top of your field, you need to have the most cutting-edge tools and resources available. If you could give your business clients that competitive edge through neuro coaching, wouldn’t it be worth it?
Founder & CEO
About my Brain Institute
Scientist, educator, author, speaker, coach, award-winning leadership specialist, filmmaker and creator of the i4 Neuroleader Model & Methodology.
Silvia's scientific background and curiosity about the human brain led her to a decade long journey of research into optimal brain functioning and the application of neuroscience in leadership and daily life. Her past and current roles have uniquely prepared her for the current undertaking, that of leadership activist & change agent.
Silvia Damiano founded The About my Brain Institute in 2009, with the purpose of democratising leadership & neuroscience. She has a passionately held belief, that leaders in our 21st century global economy and their organisations must radically change long-held ideas of what constitutes effective leadership
In her ground-breaking books ‘Leadership is Upside Down’, ‘Brain-Friendly Leadership’ and the 2018 documentary ‘Make Me A Leader’, Silvia provides both compelling evidence and explores the importance of leadership in our personal and professional lives and what it takes to develop the human behind the leader.
Silvia has worked in different countries, across many industries, helping teams and organisations improve business performance. Silvia’s clients have described her as a passionate, dynamic, a highly experienced speaker and master facilitator on the topics of Emotional Intelligence, Cultural Change, Neuroleadership & Engagement.
Silvia is passionate about leaving a legacy of well-rounded leaders who can act and decide in a way that better serves humanity. Her clients include Microsoft, Australian Stock Exchange, NSW Government, VISA, Fuji Xerox and Manpower amongst many other global companies.